As penance for my unforgivable advertising-related rant of yesterday, I present this eulogy of a bit of viral marketing.

You see, the Saab Corporation has decided that the corporate world has subsumed the individual, and we are in grave danger of being drowned in a big wide sea of Same. Thus, they urge you to Maintain Your Identity. Because, "You are different. So is Saab."

You'd imagine that most people would respond to this sort of nonsense by flying into a violent rage and rushing to their nearest Saab dealership to bludgeon the hapless automobiles into their component parts with a heavy metal crowbar. I, however, respond with gratitude that they provide a space where we can learn how other people express their individual natures. Isn't that great? Now evil fucking corporate ad execs can tell us how to be DIFFERENT, as well as how to conform! I'm also startled to see that all these individualists live lives remarkably free of profanity, drug use, public nudity and anti-establishment rhetoric. And none of them want to take the piss out of Saab, either! Awww.